# Strategy #### Customer Segmentation analysis Whaly customers are segmenting their customer base (ex. VIP / Regular / Low tier) and then check all their key metrics for each segment: * LTV * Acquisition cost * Current portion of the revenue vs the total revenue * ... Those strategic analysis is giving them a good set of indicators to decide to focus on a specific segment that show great potential or to de-priorise/drop customers segments that bring low revenue. Whaly users have used such analysis to change their growth strategy focus on high margin customers segments and drop the customers that were slowing them down. #### MRR report and cohort expansion For SaaS companies, building their MRR report is giving them a better vision over their most important metric which is tied to their revenue and valuation. Having a cohort view let Whaly users checks that they know how to “expand” into existing customers which is a key element of their growth. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.whaly.io/inspiration/use-cases/strategy.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.